This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

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Submissions from 2008

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Nu Skin Enterprises: Market Research Project, Jay An, Brian Carroll, Tim Headrick, and Abby Sheffield

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Rubberball: Survey analysis and recommendations, Jared Bell, Nate Shields, Chris Clegg, and Garrett Beeston

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Report for Academic Vice President, Jorge Mazal, Billy De Groot, Mark Roper, and Autume Pease

Submissions from 2007

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Aribex Nomad: Customer Satisfaction Report, Burke Alder, Alan Arthur, and Ben Rasmussen

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Goal Marketing Research Group: BYU Bookstore regarding office supply purchasing behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, and Travis Brashears

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A Study for the Improvement of the Sellback Program, David Clive, Daniel Harris, Megan Hopkins, and Wade Whiting

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C2G Research Results, Scott Cowley, Katie Hanks, Elizabeth Hunt, and Austin Carter

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Aribex Nomad Veterinary: A Study of the role of X-Ray Technology in the Veterinary Industry, J. Elliott Dozier, Eric Lopez, and Dharshaun Turner

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Medical imaging research study: Prepared for KLAS Enterprises, LLC, presented March 27, 2007, Trina Hsieh and Ginger Fairbanks

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Market Research Report for the Boy Scouts of America, Aubrey Janzen, Crissi Farnworth, Michelle Mower, and Elise Briggs

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Hilton Salt Lake Center Ski Market Research, Bret Palsson, Ben Jensen, and Scott Cowley

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Aribex market feasibility study: An analysis of three different markets for the possible entrance of ARIBEX, Inc.'s NOMAD x-ray device, Steven Wirig and Lance Gibson

Submissions from 2006

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BioZone Scientific International, Inc: A study for customer perception of the public restrooms, Brigham Young University in relation with Nth Existence Research, Samuel Ahola, Kyle Fraughton, and Brian McCann

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A Complete Market Study for Graduate Student Textbook Bundling, Julie Connell, Tanya Graziano, and Kendra Stephenson

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Environmental Soil Science: A Marketing Research Strategy, Steven Diamond, Bryce Youngquist, and Mariella Horna

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Brigham Young University Feedback.byu.edu Marketing Research Project, Jonathan Dunford, Chad Jordan, and Julie Nelson

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Homestead golf resort and conference center: Resort perceptions of past and potential customers, Christopher Green, Zhe Wang, and Cody Webb

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CHW Productions: A study to determine market potential for missionary videos, Shalayne Packer, Francisco Pascual, and Jed Lloyd

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A study for improvement of spring and summer enrollment and marketing at Brigham Young University, Tori Rasmussen, Nate Routsong, and Aleen Schiess

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The Original Hawaiian Noni Juice Company: A study, David Roberts, Aaron Pittard, and Max Rogers

Submissions from 2005

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Brigham Young University Marriott School Global Management Center: Study abroad program marketing research project, Paul Bryan, John Park, and Sam Schmidt

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A Marketing Research Study for Snowbird Ski and Summer Resort, Sarah Ishmail, Sunne Drinkwater, and Matt Conran

Submissions from 2004

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A Study Conducted for the Journal of Microfinance: Published at Brigham Young University, Veronica Barlow, Angelica Hagman, Brooke Mildenhall, and Eliza Steele

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Utah clean energy: Market research project "Cougars for clean power", Laura MacTaggart, Marda Batt, and Ted Olsen

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The Downtown Business Alliance of Provo, Adam Rich, Noona Kocharyan, and Shannon Richards

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BYU Marriott School Executive Master of Business Administration Program Market Research Evaluating Demand for EMBA Schedule Variants, BYU Marriott School

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Alpine CC / Empire Consulting Group, David Stapley, David Hanks, and Benjamin Carter

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Healthy Island organic products: A study determining how to increase customer awareness, Jeff C. Yates

Submissions from 2003

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Brigham Young University Bookstore Photo Department: Market research project, Aaron Brough, Melissa Browning, Michael Cramer, and Dan Exby

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A Study for the Effectiveness of Advertising in the Daily Universe, Serhiy Dutchak and Matthew Day

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Comprehensive Market Research Analysis Prepared for Wasatch Academy / Prepared by Marriott Student Marketing, Shannon Fabbri, Alexia Fenton, and Carrie Stran

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Remedez Hair Spa: A Study on How to Best Target College-Aged Adults, Stephen Gray, Kim McCandless, Erika Miller, and Guy Robinson

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Snowbird Ski and Summer Resort Welcome Winter 2003: A Market Research Project, Jeremy Killpack, Chris Garthe, and Matt Barlow

Submissions from 2002

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Enjoy Brick Oven: Pizza at its Best, Pasta Made Fresh, Matt Bills, Jeremy Matkin, and Shalee Summers

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Snowbird/Alta Combination Ticket Study: A Marketing Research Study for Snowbird / Prepared by Snowflake Research (Part 1), Brent Castle, Joshua Howe, and Joshua Mason

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Snowbird/Alta Combination Ticket Study: A Marketing Research Study for Snowbird / Prepared by Snowflake Research (Part 2), Brent Castle, Joshua Howe, and Joshua Mason

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SCERA, Jonathan Dunn, Jaime Power, Kent O. Smith, and Lindsey Woodward

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A marketing research study: Entertainment preferences and perceptions among teenagers in Utah County and Salt Lake County high schools / prepared for Thanksgiving Point Institute, Richard L. Frost, Jeff Watson, Clark Cotterell, and Colby Slaughter

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LiteTouch: Brilliant solutions in lighting: Dealer perception study, Josh Rolph, Winnie Lo, Marcia Randall, and Leslie Layman

Submissions from 2001

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Nutty guys: A study of brand image: A marketing research project presented to Nutty Guys, Anthony Davis, Christy Hecht, Bambi Meyers, and Dane Poyfair

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Parents' weekend study 2001: Prepared for BYU Alumni Association, Laura Minor, Rebecca Keddington, and Brian Catmull

Submissions from 2000

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A Marketing Research Study for Wilson Diamonds, Robin Day, Kristen Jones, Xiaoyu Liu, and Brandon Smith

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A Marketing Research Study for Snowbird / Prepared by Wasatch Marketing Research, Robert Dean, Chelsea Green, Todd Hillstead, and Sharah Smith

Submissions from 1998

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Brigham Young University independent study on-line courses, Bret Alvey, Dave Boyack, Jon Macaulay, and Derek Russell

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Larry H. Miller automotive division marketing research project: Prepared for Direct Manager of Larry H. Miller Advertising, Staci Checketts, Tatum Enyart, Brooke Hardy, and Marlene Lang

Submissions from 1997

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Image study for Bank of American Fork: Research report, Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, and Miriam Stelter

Submissions from 1996

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A Marketing Research Project: San Francisco Pier 49 Sourdough Pizza, Jason Bennett, John Brasher, Kristina Davis, and Greg Gordon

Submissions from 1994

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Marriott School of Management: Study of alumni perceptions on various school of management functions, Brent Powell, Ken Ozawa, Don Tweet, and Todd Hendricks

Submissions from 1985

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Little Giant Industries, Max Downing, Lisa Reese, Greg Rummler, and Michael Ryan

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Heaps Brick Oven Restaurant: Marketing Survey, Scott Greenhalgh, Jay Crum, Dailand Allen, and Victor Funk

Submissions from 1984

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Marketing research: Brigham Young University Art Department, Jeffrey S. Boice, Bruce A. Hawks, Michael D. Peterson, and Nancy M. Taylor

Submissions from 1983

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A Research Study of Chuck-A-Rama's Customers, Food, and Services, Aaron Cobabe, Brendan Snow, Betty Ward, and Scott Hales

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Marketing research and analysis for Soter Associates, Inc., Greg Vidrine, Steve Crandall, Toni Lehner, and David Reschke

Submissions from 1964

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Springville Rivoli Theater, Dale Allred, Jerald L. Dixon, Rod Henderson, and Gerald Olpin