Keywords

Snowbird, customers, perceptions

Abstract

Snowbird resort offers year-round activities catering to the winter and summer recreationalists. As part of its service, Snowbird has 12 restaurants that provide a variety of food and atmospheres that resort patrons can choose from. Snowbird seeks to increase its revenues by finding ways to attract more guests to any of its 12 restaurants. Snowbird and WMR identified three target groups from which data could be collected. These three groups were the following: condominium owners/timeshare guests, rental guests, and skier/rider. Both parties set research objectives and then questionnaires were created to obtain the desired data from the three target groups. Wasatch Marketing Research comprised of Robert Dean, Chelsea Green, Todd Hillstead, Sharah Smith.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.