Keywords
Environmental Soil Science, future, name, major selection
Abstract
Before we commenced the research process, three main objectives were set forth by MBS Consulting. The research objectives are as follows: Determine the potential future path of the Environmental Soil Science program. Determine the overall appeal of changing the name of the Environmental Soil Science program. Obtain an understanding of a student's mind-set when selecting a major. MBS Consulting is comprised of Steven Diamond, Bryce Youngquist and Mariella Horna.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Diamond, Steven; Youngquist, Bryce; and Horna, Mariella, "Environmental Soil Science: A Marketing Research Strategy" (2006). Student Works. 35.
https://scholarsarchive.byu.edu/studentpub/35
Document Type
Report
Publication Date
2006
Permanent URL
http://hdl.lib.byu.edu/1877/1193
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2006 Brigham Young University
Copyright Use Information
http://lib.byu.edu/about/copyright/