Keywords

organic products, customer awareness, Healthy Island, customer needs

Abstract

The purpose of this research project is to provide information that will aid in increasing the awareness of organic products that Healthy Island carries and to understand the customer needs when dealing with organic products, such a noni juice. This information will assist Healthy Island in the development of an effective marketing strategy. The questions that I hope to answer through this project are the following: 1. Is there a mark t for organic products geared toward younger men and women? 2. What is the current knowledge of organic products, specifically noni juice 3. What are the most effective ways to increase awareness of organic product? 4. What types of individuals have the greatest influence on people to purchase organic products? 5. What are the best distribution channels for organic products? 6. What attracts people to use organic product?

At the end of this research project and report, I will provide conclusion and recommendations for the above questions. Yates Consulting is comprised of Jeff C. Yates.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.