Keywords

Spring/Summer terms, enrollment, incentives, advertisement

Abstract

In January 2006, TAN consulting was commissioned to perform a marketing research study for the BYU Student Academic and Advisement Serivces Office of Assessment and Planning. After meeting with Dr. Childs, the director of BYU Student Academic Advisement Services Office of Assessment and Planning (also the chair of BYU's Spring/Summer Committee), TAN consulting determined the basic objectives of the project to be to discover the incentives for BYU students to attend spring/summer term and uncover the best way to promote spring/summer term attendance. TAN Consulting is comprised of Tori Rasmussen, Nate Routsong and Aleen Schiess.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.