Keywords
retail market, Noni, health food stores
Abstract
This market study is designed to provide decision-making drivers for the retail market entrance of the Hawaiian Noni product in the retail store environment. The scope of this study includes the entire United States retail health food store market. Kapono Consulting is comprised of David Roberts, Aaron Pittard and Max Rogers.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Roberts, David; Pittard, Aaron; and Rogers, Max, "The Original Hawaiian Noni Juice Company: A study" (2006). Student Works. 61.
https://scholarsarchive.byu.edu/studentpub/61
Document Type
Report
Publication Date
2006
Permanent URL
http://hdl.lib.byu.edu/1877/1226
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2006 Brigham Young University;
Copyright Use Information
http://lib.byu.edu/about/copyright/