Keywords
colleges, universities, campus experience, parents, students
Abstract
Parents' Weekend has become a tradition at many colleges and universities across the nation. Parents of students are invited to spend a weekend learning about their child's experience at school and experiencing for themselves many of the activities that take place on campus. LRB Marketing comprised of Laura Minor, Rebecca Keddington, Brian Catmull.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Minor, Laura; Keddington, Rebecca; and Catmull, Brian, "Parents' weekend study 2001: Prepared for BYU Alumni Association" (2001). Student Works. 52.
https://scholarsarchive.byu.edu/studentpub/52
Document Type
Report
Publication Date
2001
Permanent URL
http://hdl.lib.byu.edu/1877/1213
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2001 Brigham Young University;
Copyright Use Information
http://lib.byu.edu/about/copyright/