Keywords

Pier 49, perceptions, services, problems

Abstract

Pier 49 San Francisco Sourdough Pizza Company is a gourmet pizza franchiser whose stores are located in Utah, Idaho, California, Hawaii, and Canada. Pier 49 has experienced problems with the Hillside store located in Sandy, Utah. Due to these problems, Pier 49 management contracted Arrow Research to research the following objectives: What are consumers' perceptions of Pier 49? What is the potential appeal of offering additional menu items? What types of restaurant services are preferred? What is the favorite brand of Pizza eaten by Hillside residents and what is their profile of "the ideal pizza restaurant"? Arrow Research comprised of Jason Bennett, John Brasher, Kristina Davis, Gregg Gordon.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.