Keywords

medical imaging, cardiology, women's health, nuclear medicine, DRA

Abstract

The purpose of this research project is to determine upcoming trends/issues around specific areas of medical imaging in addition to gaining an understanding of what impact the DRA is having on imaging centers nationwide. From this research, we will answer the following questions: 1. What specific investments are being made around cardiology imaging for the next two years? 2. What specific investments are being made around women's health for the next two years? 3. What specific investments are being made around nuclear medicine for the next two years? 4. How is the DRA affecting imaging centers? 5. What is the magnitude of the DRA's effect? 6. Are vendor performance evaluation reports of interest to imaging centers? Answering these questions will help KLAS to gain an overall understanding of the medical imaging field and allow our BYU team to make recommendations as to what the company should focus on in the near future. Hseih-Banks Marketing is comprised of Trina Hsieh and Ginger Fairbanks.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.