Keywords

consumer awareness, consumer perceptions, target customers, focus groups

Abstract

RR&K will provide studies to assess consumer awareness of businesses, evaluate consumer perceptions, and uncover preferences of target customers. We will begin by conducting a focus group with people who are employed downtown and residents of the surrounding downtown Provo area. With information taken from the focus groups and Provo Alliance, survey will be administered to members of the target audience. In analyzing these findings, RR&K will provide recommendations to assist The DBAP in reinventing the downtown Provo area. RR&K Research Consulting is comprised of Adam Rich, Shannon Richards, Nonna Kocharyan.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.