Keywords
entertainment, teenagers, Utah County
Abstract
Thanksgiving Point Institute is interested in attracting more teenagers to its entertainment resort in Lehi, Utah. In order to better understand how to become a teenage entertainment destination, Thanksgiving Point must find the answers to three important questions: 1) What are teenagers' entertainment habits and preferences? 2) What are teenagers' current perceptions of Thanksgiving Point, and how would they suggest improvement? 3) Through what media can teenagers most effectively be reached? University Research Consultants comprised of Rick Frost, Jeff Watson, Clark Cotterell and Colby Slaughter.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Frost, Richard L.; Watson, Jeff; Cotterell, Clark; and Slaughter, Colby, "A marketing research study: Entertainment preferences and perceptions among teenagers in Utah County and Salt Lake County high schools / prepared for Thanksgiving Point Institute" (2002). Student Works. 12.
https://scholarsarchive.byu.edu/studentpub/12
Document Type
Report
Publication Date
2002
Permanent URL
http://hdl.lib.byu.edu/1877/1168
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2002 Brigham Young University;
Copyright Use Information
http://lib.byu.edu/about/copyright/