Keywords

veterinary market, radiography practices, technology limitations, market entry, Nomad

Abstract

J. Elliott Dozier, Eric Lopez, and Dharshaun Turner (hereafter referred to as BYU Vet team) conducted a marketing research project for Aribex Inc, to help the company learn more about the veterinary industry and determine a market entry strategy, Representatives at Aribex gave the BYU Vet team the following objectives to determine the scope of the research: 1. Understand the Veterinary market and practices 2. Discover current Radiography practices 3. Discover technology imperfections/limitations 4. Determine acceptance/concern for NOMAD 5. Propose market entry strategy BYU Vet Team is comprised of J. Elliot Dozier, Eric Lopez, and Dharshaun Turner.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.