Keywords

advertisement effectiveness, Daily Universe, student perceptions, bookstore

Abstract

The market study will provide various data showing the effectiveness of these ads, including how often students read the Daily Universe, how often students notice the "Did you know?" ads, what students think about the ads, how students feel the ads would be more effective, and what products and services the students know are at the bookstore. In addition to the effectiveness of the ads, we also will be identifying preferences, opinions, and possible misconceptions the students have that would help the bookstore know how to better market its products and services. DayChak Consulting is comprised of Serhiy Dutchak, Matthew Day, and Michael D. Geurts.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.