Keywords
Wasatch Academy, improvements, target market
Abstract
Marriott School Marketing (MSM) worked with Robert Booth, Assistant Head of Advancement, in conducting market research on behalf of Wasatch Academy. The purpose of this research was to provide the school with information which would help them better understand some fundamental aspects of their school, and in turn help them to better define the focus of the school. MSM gathered some data related to the general boarding school market, but the focus was on specific issues concerning Wasatch Academy. Marriott Student Marketing is comprised of Shannon Fabbri, Alexia Fenton, and Carrie Stran. At head of title: Wasatch Academy Founded 1875
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Fabbri, Shannon; Fenton, Alexia; and Stran, Carrie, "Comprehensive Market Research Analysis Prepared for Wasatch Academy / Prepared by Marriott Student Marketing" (2003). Student Works. 33.
https://scholarsarchive.byu.edu/studentpub/33
Document Type
Report
Publication Date
2003
Permanent URL
http://hdl.lib.byu.edu/1877/1190
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2003 Brigham Young University;
Copyright Use Information
http://lib.byu.edu/about/copyright/