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Keywords

philanthropy, giving, fundraising, donors

Abstract

Philanthropy is a global practice shaped by culture, income, and social norms. Overall giving remains high, but participation is becoming more concentrated. This raises key questions about who gives, why they give, and why others choose not to. Ultimately, the relationship between donors and nonprofit organizations can have a significant impact on philanthropic behavior. It is essential for nonprofits to consider what motivates a person to donate in order to create a point of connection between the donors and the organizations.

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