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Keywords

Vision, Future Achievements, Destiny, Success, Nonprofits

Abstract

Nonprofit organizations hire strong leaders to articulate a vivid and persuasive picture of how the organization will be better, in a significant way, than what currently exists. Leaders should not underestimate the use of a powerful vision, as it is needed to help define the issues and challenges for stakeholders (inside and outside the organization). Leaders need to describe what success looks like and continue to task all stakeholders to assist in building the “dream.”

Operational and staffing challenges are more difficult for NPOs without an articulated, compelling, and concise vision statement. The resultant costs of not having this statement properly defined and convincingly communicated to others divert stakeholder energies and initiatives. The absence of a statement about what success looks like diminishes the ability of stakeholders to bring about any real change and embrace an NPO’s strategic efforts. Stakeholders need to know where their organization wants to go, so they can help make it happen.

The pursuit of an image formulated by a strategic vision of success can motivate like-minded NPOs to work together toward the greater good. Undoubtedly, several benefits flow from a clear, concise, inspiring, and widely shared vision of success. Leaders must build on the high expectations and work performance of others towards a persuasive and positive future, indeed a vision of things to come.

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