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Keywords

Values, organizational identity

Abstract

Values become an organizational “petri dish” that soon establishes the culture of the workplace. This article reinforces the notion that effective leaders know how to leverage NPO values to ensure positive organizational results. Therefore, values provide a useful context for NPO behaviour and how individuals interact and carry out their assigned tasks.

Core beliefs manifest themselves through NPO actions and form the basis of its identity as an organization which permeates everything that it does. Values must be discovered, explained, and put into practice; since they are the basis of initiatives and heighten the further development of an organization’s vision and mission statements. Having a statement of values that is all talk and no commitment undermines NPO leadership and credibility.

A culture created from values influences everyone. Constant changes in the service landscape highlight the importance of understanding core values.

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