Emphasizing the Importance of Long-Term Marketing Strategies for Nonprofits Utilizing Social Media

Authors

William Baumert, University of Utah

Keywords

marketing strategies, nonprofit organizations, social media

Abstract

In order for nonprofit organizations to tackle complex societal issues, support from public or private sectors is generally required. Marketing to these sectors through social media channels is highly beneficial due to the inexpensive and adaptable nature of the platforms, however creating and deploying an effective marketing campaign through these mediums can be challenging. This piece will aim to emphasize important points for nonprofits to consider when creating long-term marketing strategies revolving around social media.

Recommended Citation

Baumert, William (2022) "Emphasizing the Importance of Long-Term Marketing Strategies for Nonprofits Utilizing Social Media," Journal of Nonprofit Innovation: Vol. 2: Iss. 4, Article 8.
Available at: https://scholarsarchive.byu.edu/joni/vol2/iss4/8