Case study: Jamii Bora
Keywords
microfinance, financial inclusion, underserved communities
Abstract
The Story:
Jamii Bora is Kenya's largest microfinance institution and works to help the poor through low-cost loans that enable them to save money and develop small businesses.
The Challenge:
Jamii Bora wanted to increase the numbers of members. The organisation started in 1999 with 50 members who were former street beggars, and by late 2008 the membership had grown to more than 180,000. It wanted to reach 500,000 people with a primary focus on growth into remote or underserved areas such as slums. At the same time, Jamii Bora also wanted to expand its product offering without neglecting its core microfinance operation.
Original Publication Citation
Jones Christensen, L. & Thomas, J. (2009). Jamii Bora: Microfinance and sustainable housing. (Teaching note also available). Top-five finalist, Oikos/Ashoka Social Entrepreneurship Award. Kenan-Flagler Business School.
BYU ScholarsArchive Citation
Christensen, Lisa Jones and Thomas, Jessica, "Case study: Jamii Bora" (2010). Faculty Publications. 9776.
https://scholarsarchive.byu.edu/facpub/9776
Document Type
Other
Publication Date
2010
Publisher
Kenan-Flagler Business School
Language
English
College
Marriott School of Business
Department
Marketing
Copyright Use Information
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