Proposing the Hedonic Affect Model (HAM) to Explain how Stimuli and Performance Expectations Predict Affect in Individual and Group Hedonic Systems Use

Authors

• Paul Benjamin Lowry, Brigham Young University - Provo
• Jeffrey L. Jenkins, Brigham Young University - ProvoFollow
• James Gaskin, Brigham Young University - ProvoFollow
• Bryan Hammer, University of Arkansas
• Nathan W. Twyman, University of Arizona
• Martin Hassell, University of Arkansas

Keywords

affect, expectations disconfirmation, stimulus, attention, perceived affective quality, hedonic systems

Abstract

Hedonic systems represent a multibillion-dollar industry and play an important role in how people recreate, socialize, and even conduct business. A key goal of hedonic system design is to promote positive affect—a variable known to influence cognitive beliefs, trust, disclosure, adoption, and purchase intentions. Yet, little research has identified or explained how stimuli from design features lead to positive affect in hedonic systems. This article introduces a new theoretical model, the Hedonic Affect Model (HAM), which is a comprehensive and generalizable model explaining the causes of positive and negative affect in a hedonic software context. HAM outlines three stages that provide an explanation of how stimuli lead to positive affect in hedonic contexts. In stage 1, HAM specifies group and individual interaction inputs that are likely to play a role in users’ hedonic evaluations of a system. Stage 2 explains how the interaction inputs and intrinsic motivation influence hedonic performance perceptions. Stage 3 explains how performance expectations and perceived performance lead to a positive disconfirmation and influence users’ affect. As a result, HAM is more generalizable to individual and group hedonic contexts than other models.

Original Publication Citation

Paul Benjamin Lowry, Jeffrey L. Jenkins, Nathan W. Twyman, Bryan Hammer, James Gaskin, and Martin Hassell (2008). “Proposing the Hedonic Affect Model (HAM) to Explain how Stimuli and Performance Expectations Predict Affect in Individual and Group Hedonic Systems Use,” Journal of the Association for Information Systems (JAIS) ICIS Theory Development Workshop, Paris, France, December 13.

BYU ScholarsArchive Citation

Lowry, Paul Benjamin; Jenkins, Jeffrey L.; Gaskin, James; Hammer, Bryan; Twyman, Nathan W.; and Hassell, Martin, "Proposing the Hedonic Affect Model (HAM) to Explain how Stimuli and Performance Expectations Predict Affect in Individual and Group Hedonic Systems Use" (2008). Faculty Publications. 9404.
https://scholarsarchive.byu.edu/facpub/9404

Document Type

Conference Paper

Publication Date

2008

Publisher

Journal of the Association for Information Systems

Language

English

College

Marriott School of Business

Department

Information Systems Management

University Standing at Time of Publication

Full Professor

Copyright Use Information

http://lib.byu.edu/about/copyright/