Keywords

environmental corporate social responsibility, green shared vision, Pakistan, personal ties, pro-environmental behavior, sustainable development

Abstract

Environmental corporate social responsibility (ECSR) has recently gained traction among academics, practitioners, and policymakers as a critical driver of sustainable development. However, the impact of ECSR on actual pro-environmental behavior remains unclear in the literature, particularly in the context of developing countries. Grounded in the social exchange and social network theories, this study examines the effect of ECSR on proenvironmental behavior via the mediation of a green shared vision and the moderation of two types of personal ties (business ties and political ties). Data was collected and analyzed from 375 manufacturing sector employees in Pakistan at two time periods. The results show that ECSR (at time 1) drives actual proenvironmental behavior (at time 2). Specifically, implementing ECSR can significantly enhance an employee’s pro-environmental behavior via its green shared vision. In addition, business ties were found to strengthen the relationship between ECSR and green shared vision. In contrast, political ties were revealed to weaken the connection between ECSR and green shared vision, thus affecting sustainable development objectives. Our findings provide implications for policymakers and practitioners to promote ECSR in developing countries.

Original Publication Citation

Latif, B., Gunarathne, N., Gaskin, J., Ong, T. S., and Ali, M. 2022. "Environmental Corporate Social Responsibility and Pro-Environmental Behavior: The Effect of Green Shared Vision and Personal Ties," Resources, Conservation and Recycling (186), p. 106572.

Document Type

Peer-Reviewed Article

Publication Date

2022

Publisher

Resources, Conservation and Recycling

Language

English

College

Marriott School of Business

Department

Information Systems Management

University Standing at Time of Publication

Full Professor

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