Managing in an Age of Modularity

Authors

• Carliss Y. Baldwin, Harvard University
• Kim B. Clark, Brigham Young University - ProvoFollow

Keywords

modularity strategy, innovation acceleration, product architecture

Abstract

Businesses will increasingly turn to the concept of modularity to enable them to become more competitive. Modularity will enable companies to be more flexible in how they design and build their products, but it will result in changes in business relationships. The rate of change and innovation will increase, and managers must be able to deal with greater levels of uncertainty than they have in the past.

Original Publication Citation

"""Managing in an Age of Modularity"" (1997). Harvard Business Review, 75 (5), 84-93. (With C.Y. Baldwin)"

BYU ScholarsArchive Citation

Baldwin, Carliss Y. and Clark, Kim B., "Managing in an Age of Modularity" (1997). Faculty Publications. 8945.
https://scholarsarchive.byu.edu/facpub/8945

Document Type

Peer-Reviewed Article

Publication Date

1997

Publisher

Harvard Business Review

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Full Professor

Copyright Use Information

https://lib.byu.edu/about/copyright/