Keywords

designed experiences, experience types, experience type framework, experience economy, structured experiences

Abstract

Understanding the nature of, and how to design, structured experiences has become an increasingly salient topic for academics and professionals over the past two decades. Despite the rise in interest in experiences, the related academic literature is fragmented and often atheoretical. To address this situation, this article presents a framework of experiences—including construct definitions and propositions— to help guide the research and design experiences. The framework considers the realm of all possible experiences from subconscious to conscious and subdivides conscious experiences into ordinary and extraordinary dimensions. The framework further classifies extraordinary experiences as memorable, meaningful, and transformational. The distinction between the classes of extraordinary experiences are based on key characteristics of emotion, discovery, and change.

Original Publication Citation

Duerden, Mathew, Neil Lundberg, Stacy Taniguchi, Mark Widmer, Brian Hill, Ramon Zabriskie, and Peter Ward. 2018. “From Ordinary to Extraordinary: A Framework of Experience Types.” Journal of Leisure Research 49(3-5): 196-216.

Document Type

Peer-Reviewed Article

Publication Date

2018

Publisher

Journal of Leisure Research

Language

English

College

Marriott School of Business

Department

Experience Design and Management

University Standing at Time of Publication

Full Professor

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