Author Date

2001-10-30

Degree Name

Department

Communications

College

Fine Arts and Communications

Defense Date

2026-06-15

Publication Date

2026-07-28

First Faculty Advisor

Jeff Sheets

First Faculty Reader

Bryce Isaacson

Honors Coordinator

Pamela Brubaker

Keywords

Advertising, Social Good Campaigns, Advertising Campaigns, Creative Advertising

Abstract

This thesis is a qualitative analysis of how to use creative advertising to foster social change, by studying award-winning advertising campaigns. It is accompanied with a portfolio of five, speculative advertising-campaigns incorporating the findings. The digital portfolio can be accessed at elizamcmurray.com/for-good