Wasatch Academy, improvements, target market
Marriott School Marketing (MSM) worked with Robert Booth, Assistant Head of Advancement, in conducting market research on behalf of Wasatch Academy. The purpose of this research was to provide the school with information which would help them better understand some fundamental aspects of their school, and in turn help them to better define the focus of the school. MSM gathered some data related to the general boarding school market, but the focus was on specific issues concerning Wasatch Academy. Marriott Student Marketing is comprised of Shannon Fabbri, Alexia Fenton, and Carrie Stran. At head of title: Wasatch Academy Founded 1875
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Fabbri, Shannon; Fenton, Alexia; and Stran, Carrie, "Comprehensive Market Research Analysis Prepared for Wasatch Academy / Prepared by Marriott Student Marketing" (2003). All Student Publications. 33.
Marriott School of Management
© 2003 Brigham Young University;
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