Research That Matters Podcast
Episode 8: Research on Charitable Giving and What Sells
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Publication Date
1-28-2026
Description
In this episode, we explore Charitable Giving, drawing from the Journal of Nonprofit Innovation’s research summaries to examine what the evidence tells us about why people give, how trust and transparency influence donor behavior, and which fundraising approaches are most effective in practice. By translating academic research into real-world insight, this conversation helps nonprofit leaders understand what motivates donors, what builds long-term support, and how research can inform ethical, evidence-based fundraising strategies.
Recommended Citation
Jensen, Erica; Carter, Mandie; Archer, LaKell; and Ali, Sumaya, "Episode 8: Research on Charitable Giving and What Sells" (2026). Research That Matters Podcast. 8.
https://scholarsarchive.byu.edu/joni_podcast/8
Comments
This episode is based on Research Summaries: Charitable Giving published in the Journal of Nonprofit Innovation, Volume 4, Issue 1 (March 2024), and was created using NotebookLM to enhance audio accessibility for nonprofit practitioners and the broader community.