Why Do Americans Trust Puppets and Myth Makers?

Keywords

trust, river rafting, experienced guidance

Abstract

Recently my family did a short excursion to Moab, Utah to experience the indomitable power of the Colorado River.

This was our family’s first ever rafting trip.

The Colorado River is not to be trifled with. Every year the river claims the lives of adventure seekers as it interminably sweeps away millions of pounds of rock and sand. You must enter the river with a high level of respect for this untamable force. Sure, we have built major dams to impound the water, but even then, those man-made barriers cannot ultimately stop the determined nature of the water to flow ever onward.

When my family went rafting, we did not simply jump into any old raft with some random individual. We found a trained, certified, seasoned guide. She was trusted and trust-worthy. And we used well-maintained equipment that we could trust.

I didn’t want a day on the river to be a life-time of regret. Trust was essential.

Original Publication Citation

Why Do Americans Trust Puppets and Myth Makers?, September 11, 2019.

Document Type

Other

Publication Date

2019

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Associate Professor

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