Keywords
strategic risk, enterprise risk management, strategic uncertainty map
Abstract
Risk has been a fixture in the business landscape since the beginning of time. Over the years, new techniques, such as Enterprise Risk Management (ERM), have emerged to help leaders address multiple and complicated risks, but the ability to measure and therefore manage those risks are key. Today, strategic planners face an environment where certain risks are neither calculable nor transferrable. This article defines strategic risks and proposes a new tool strategy teams can use to monitor and manage these risks to their advantage: the Strategic Uncertainty Map.
Original Publication Citation
Godfrey, P. C. and Bugalla, J. (2021) Strategic planning that incorporates strategic risk. Strategy Magazine, 36 (May): 12-14.
BYU ScholarsArchive Citation
Godfrey, Paul C. and Bugalla, John, "Strategic Planning that Incorporates Strategic Risk" (2021). Faculty Publications. 9818.
https://scholarsarchive.byu.edu/facpub/9818
Document Type
Other
Publication Date
2021
Publisher
Strategy Magazine
Language
English
College
Marriott School of Business
Department
Marketing
Copyright Use Information
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