Valuing Culture: Putting a Price Tag on the Priceless

Authors

• Paul C. Godfrey, Brigham Young University - ProvoFollow

Keywords

company culture, economic value, stakeholder service

Abstract

Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.

Original Publication Citation

Godfrey, P. C. (2008). Valuing culture: Putting a price tag on the priceless. Marriott Alumni Magazine, Winter, pp. 24-29.

BYU ScholarsArchive Citation

Godfrey, Paul C., "Valuing Culture: Putting a Price Tag on the Priceless" (2008). Faculty Publications. 9817.
https://scholarsarchive.byu.edu/facpub/9817

Document Type

Other

Publication Date

2008

Publisher

Marriott Alumni Magazine

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Full Professor

Copyright Use Information

http://lib.byu.edu/about/copyright/