Brochures: Writing for Audience and Purpose
Keywords
audience awareness, research questions, brochure design
Abstract
This brochure assignment follows another writing assignment, giving students the opportunity to see how shifting purposes and audiences creates changes in their strategies as writers—in the stance they take, in the information they use or leave out, and in the processes they follow to complete the task. After exploring published brochures, students determine key questions about their previously-used topic by first generating their own questions and then asking others what they would want to know. They then research the topic to find answers to three key questions. Finally, they work through the writing process to create their own informative brochure which incorporates visual elements as part of the informative communication. During the process, they re-examine sample brochures, looking for the types of texts included and how the text is laid out on the page.
Original Publication Citation
“Brochures: Writing for Audience and Purpose.” On readwritethink.org, sponsored by International Reading Association and National Council of Teachers of English (August 2006). http://www.readwritethink.org/lessons/lesson_view.asp?id=1002
BYU ScholarsArchive Citation
Dean, Deborah, "Brochures: Writing for Audience and Purpose" (2006). Faculty Publications. 9620.
https://scholarsarchive.byu.edu/facpub/9620
Document Type
Other
Publication Date
2006
Publisher
NCTE
Language
English
College
Humanities
Department
English
Copyright Use Information
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