Keywords

library instruction, case studies, business education

Abstract

We hope you find the guides and case studies collected here helpful, and we invite you to contribute by discussing your experiences on the discussion page for each case study, and by submitting case studies you have developed and used in your own instructional efforts.

Cases for Advanced Business Students

  • Building a Company List - Trucking in Texas
  • Company and Market Research - Big Sweety and the Chocolate Manufacturing Industry
  • Determining Market Size - Infant Formula
  • Entrepreneurial Marketing - The Comic Book Guy
  • Global Trade and Economics - Manufacturing Medical Instruments
  • International Business - Launching the Wii
  • International Marketing - Baby Care
  • Market Research - The Commuter Bar
  • Market and Industry Research: Infographic Activity- Craft Beer
  • Securities Analyst Reports - The NPO Portfolio
  • Intellectual property and ethics - Barbie

Cases for Beginning Students in Any Discipline

  • Freshman Research Paper - The Courtship Rituals of College Students
  • Research for a Position Paper - Globalization

Cases for Beginning Students in Hospitality & Tourism Management

  • CityCountry Location Assessment - Event Planning Company Seeks New Markets
  • Market Research - The Hotel Industry

Document Type

Other

Publication Date

2014

Language

English

College

Harold B. Lee Library

University Standing at Time of Publication

Full Professor

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Included in

Business Commons

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