Keywords

gift giving, human-IT interaction, emotional support, cognitive value, device commitment

Abstract

IT-based mobile devices (i.e., smart devices), especially those with health monitoring features, are popular gifts. However, little is known about a recipient’s commitment to using the smart device when it is obtained as a gift. To explore the influence of giftgiving on user perceptions and usage, three studies are reported. These studies build on the IT use literature, the gift-giving literature, and social exchange theory to investigate whether and how gift-giving leads to device commitment. Specifically, we found two contextual factor – receiving the smart device as a gift (versus buying for yourself) and providing emotional support when giving the gift – can increase recipients’ symbolic of the smart device. Additionally, recipients’ cognitive value of the smart device negatively moderates the effect of symbolic value on device commitment. The results provide novel insight into the relationship between IT use and gift-giving and provide implications for future research and the smart device industry.

Original Publication Citation

Zhang, X., Valacich, J.S., Jenkins, J.L., Guo, X., (2018) "The Influence of Buying vs. Receiving an IT-based Device on User Commitment" Proceedings of the Seventeenth Annual Workshop on HCI Research in MIS, San Francisco, California, USA, December 13.

Document Type

Conference Paper

Publication Date

2018

Publisher

Proceedings of the Seventeenth Annual Workshop on HCI Research in MIS

Language

English

College

Marriott School of Business

Department

Information Systems Management

University Standing at Time of Publication

Full Professor

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