Keywords
crowdfunding, deception perception, trustworthiness, fraud perception
Abstract
This study illuminates the signals that cause contributors to perceive realness and fakeness in a crowdfunding campaign. A grounded theory approach involving 818 human evaluations of 225 COVID-19-related charitable crowdfunding campaigns identified the validity of the campaign’s stated need, its descriptive detail and writing quality, and having a reputable campaign sponsor as important signals of realness and/or deception, as well as other factors. Commonly used NLP measures have heavy overlap with these reported signals, but by themselves reflect roughly half of the variance explained. Crowdfunding platforms can use this information to help campaign organizers improve public perceptions.
Original Publication Citation
Gaskin, J., Keith, M., Twyman, N., & Wells, T. (2021) “Crowdfunding Deception Perception: What Makes Would-Be Contributors Perceive Fakeness in Crowdfunding Campaigns?” AMCIS, Virtual.
BYU ScholarsArchive Citation
Gaskin, James; Keith, Mark J.; Meservy, Thomas O.; Twyman, Nathan W.; and Wells, Taylor M., "Crowdfunding Deception Perception: What Makes Would-Be Contributors Perceive Fakeness in Crowdfunding Campaigns?" (2021). Faculty Publications. 9413.
https://scholarsarchive.byu.edu/facpub/9413
Document Type
Conference Paper
Publication Date
2021
Publisher
AMCIS
Language
English
College
Marriott School of Business
Department
Information Systems Management
Copyright Use Information
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