Keywords

design processes, organizational routines, sequence analysis, digitalization

Abstract

We advance a theory of design process variation across organizational types and the effects of digitalization on these processes. We argue that design routines are subject to greater variation within and between organizations as organizations embed increasingly rich repertoires of digital capabilities in their design activities. Using a sequence analysis method we compare design process variation in four organizations to examine how design routines vary due to differences in embedded digital capabilities and organization of the design process. Our analysis reveals new insights on the effects organizational context and digitalization have on design routine composition.

Original Publication Citation

Gaskin, J., Thummadi, V., Lyytinen, K., Yoo, Y. (2011) “Digital Technology and the Variation in Design Routines: A Sequence Analysis of Four Design Processes,” Organization Theory, Strategy and Information Systems, ICIS Shanghai, China, December 2011.

Document Type

Conference Paper

Publication Date

2011

Publisher

Organization Theory, Strategy and Information Systems

Language

English

College

Marriott School of Business

Department

Information Systems Management

University Standing at Time of Publication

Full Professor

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