Keywords
privacy/information privacy, rational/irrational behavior, privacy calculus
Abstract
Understanding privacy is important to individuals and organizations. This research in progress develops a theoretical model that incorporates both actual disclosure behavior and the potential for irrational behavior induced by overriding situational factors presented at the time of the privacy disclosure decision. Actual disclosure behavior is seldom measured in privacy research, and most prior work has assumed the disclosure decision to be a fully rational one. This research challenges that assumption, and the eventual completion of the project will contribute uniquely to our understanding of the privacy calculus in online transactions.
Original Publication Citation
Wilson, David W. and Valacich, Joseph S., “Unpacking the privacy paradox: Irrational decision-making within the privacy calculus” (2012). ICIS 2012 Proceedings, Orlando, FL.
BYU ScholarsArchive Citation
Wilson, David W. and Valacich, Joseph S., "Unpacking the Privacy Paradox: Irrational Decision-Making within the Privacy Calculus" (2012). Faculty Publications. 9326.
https://scholarsarchive.byu.edu/facpub/9326
Document Type
Conference Paper
Publication Date
2012
Publisher
ICIS 2012 Proceedings
Language
English
College
Marriott School of Business
Department
Information Systems Management
Copyright Use Information
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