Exploring Entrepreneurial Cognition in Franchisees: A Knowledge-Structure Approach

Authors

• Kristie W. Seawright, Brigham Young University - Provo
• Isaac Smith, Brigham Young UniversityFollow
• Ronald K. Mitchell, Texas Tech University
• Richard McClendon, Brigham Young University - Provo

Keywords

franchisees, entrepreneurial scripts, entrepreneurship

Abstract

Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual-based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow-up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.

Original Publication Citation

"Seawright, K., Smith, I. H., Mitchell, R., & McClendon, R. (2013). Exploring entrepreneurial cognition in franchisees: A knowledge structure approach. Entrepreneurship: Theory and Practice, 37(2), 201–227."

BYU ScholarsArchive Citation

Seawright, Kristie W.; Smith, Isaac; Mitchell, Ronald K.; and McClendon, Richard, "Exploring Entrepreneurial Cognition in Franchisees: A Knowledge-Structure Approach" (2013). Faculty Publications. 9316.
https://scholarsarchive.byu.edu/facpub/9316

Document Type

Peer-Reviewed Article

Publication Date

2013

Publisher

Entrepreneurship Theory and Practice

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Associate Professor

Copyright Use Information

https://lib.byu.edu/about/copyright/