Keywords

opportunity development, entrepreneur interaction, exoskeleton technology

Abstract

Exoskeletons represent a technological breakthrough that presents a diverse range of potential opportunities to overcome human physical limitations. Drawing on data from 16 exoskeleton prototypes, we develop a model of opportunity co-construction that involves mutual adjustment between the actions and beliefs of entrepreneurs and their communities of inquiry. Our study enhances our understanding of potential opportunities as dynamic entities that are (re)constructed as entrepreneurs and community members seek to resolve key tensions throughout the process. Specifically, we identify tensions relating to technological change, shifting power dynamics, and reduced visibility, and explain how actors seek to resolve those tensions through opportunity probing, issue raising, and project advocating.

Original Publication Citation

"Seyb, S.K., Shepherd, D.A., & Williams, T.A.. (2019) “Exoskeletons, entrepreneurs, and communities: A model of opportunity co-construction.” Journal of Business Venturing, 34 (6): 105947."

Document Type

Peer-Reviewed Article

Publication Date

2019

Publisher

Journal of Business Venture

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Associate Professor

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Marketing Commons

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