Keywords
behavioral nudges, health behaviors, default effects
Abstract
Building on psychological insights about the way people make decisions, behavioral scientists have proposed various methods to increase behaviors that promote welfare without limiting freedom of choice (Thaler & Sunstein, 2008). Recently, researchers have begun exploring the power of such methods for encouraging people to engage in beneficial health-related behaviors, particularly those that are often put off or forgotten (Loewenstein, Brennan, & Volpp, 2007). For example, motivated by evidence of substantial inertia at the status quo, researchers have demonstrated that if people are automatically assigned an appointment to receive a flu shot (while retaining the right to change or cancel the appointment, or even to not show up), immunization rates increase by 12 percentage points from a baseline of 33 percent (Chapman, Li, Colby, & Yoon, 2010).
Original Publication Citation
“Planning Prompts as a Means of Increasing Rates of Immunization and Preventive Screening.” 2013. Public Policy and Aging Report 22(4): 16-19 (with Hengchen Dai, Katherine L. Milkman, John Beshears, James J. Choi and David Laibson). https://doi.org/10.1093/ppar/22.4.16
BYU ScholarsArchive Citation
Dai, Hengchen; Milkman, Katherine L.; Beshears, John; Choi, James J.; Laibson, David; and Madrian, Brigitte C., "Planning Prompts as a Means of Increasing Rates of Immunization and Preventive Screening" (2013). Faculty Publications. 9046.
https://scholarsarchive.byu.edu/facpub/9046
Document Type
Peer-Reviewed Article
Publication Date
2013
Publisher
Public Policy and Aging Report
Language
English
College
Marriott School of Business
Department
Finance
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