The Interaction of Design Hierarchies and Market Concepts in Technological Evolution

Keywords

innovation, design, evolution

Abstract

This paper develops a conceptual framework for analyzing the sequence of technological changes that underlie the development of industries. The framework examines the interaction between design decisions and the choices of customers. Using examples from autos and semiconductors the paper argues that the logic of problem solving in design and the formation of concepts that underlie choice in the marketplace impose a hierarchical structure on the evolution of technology. The nature of the evolutionary process has implications for the dynamics of competition and the management of innovation.

Original Publication Citation

"""The Interaction of Design Hierarchies and Market Concepts in Technological Evolution"" (1985). Research Policy, 14 (5), 235-251."

Document Type

Peer-Reviewed Article

Publication Date

1985

Publisher

Research Policy

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Full Professor

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