Competing Through Development Capability in a Manufacturing-Based Organization
Keywords
competitive environment, product development capability, market dynamics
Abstract
In a competitive environment that is global, intense, and dynamic, developing new products and processes is increasingly a focal point of competition. Firms that get to market faster and more efficiently with products that are well matched to the needs and expectations of target customers create significant competitive leverage. Firms that are slow to market with products that match neither customer expectations nor the products of their rivals are destined to see their market position erode and financial performance falter. In a turbulent environment, excelling at product and process development has become a requirement for being a player in the competitive game; doing development extraordinarily well can provide a sustainable competitive advantage.
Original Publication Citation
"""Competing through Development Capability in a Manufacturing-Based Organization"" (1992). Business Horizons, 35 (4), 29-43. (With S.C. Wheelwright)"
BYU ScholarsArchive Citation
Wheelwright, Steven C. and Clark, Kim B., "Competing Through Development Capability in a Manufacturing-Based Organization" (1992). Faculty Publications. 8948.
https://scholarsarchive.byu.edu/facpub/8948
Document Type
Peer-Reviewed Article
Publication Date
1992
Publisher
Business Horizons
Language
English
College
Marriott School of Business
Department
Marketing
Copyright Use Information
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