Keywords
experience economy, narrative change, experience-centric strategy
Abstract
Purpose
In this article, we aim to increase understanding of the unique nature of experiences in comparison to services and explain how narrative change can enable organizations to fully participate in the experience economy.Design/methodology/approach
Drawing upon relevant experience design and experience economy literatures the paper outlines key differences between experiences and services. The narrative change process is then employed to provide managers specific guidelines for strategically reframing their value production paradigm to become more experience-centric.Original Publication Citation
Rossman, J. R., & Duerden, M. D. (2021). Changing the business narrative: a guide to successful experience offerings. Strategy & Leadership, 50(1), 25-31. http://dx.doi.org/10.1108/SL- 11-2021-0115
BYU ScholarsArchive Citation
Rossman, J. Robert and Duerden, Mat D., "Changing the Business Narrative: A Guide to Successful Experience Offerings" (2022). Faculty Publications. 8774.
https://scholarsarchive.byu.edu/facpub/8774
Document Type
Peer-Reviewed Article
Publication Date
2022
Publisher
Strategy & Leadership
Language
English
College
Marriott School of Business
Department
Experience Design and Management
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