Traeger Pellet Grills: Cooking up the Competition

Authors

Simon Greathead, Brigham Young University - ProvoFollow

Keywords

case writing, student engagement, supply chain

Abstract

Simon Greathead, Associate Professor, Global Business at Brigham Young University’s Marriott School of Business discusses his award-winning Traeger Pellet Grills case. Additionally, Simon shares insights on the three elements contained in a great case, writing cases with multiple themes, allowing students to drive case discussion, building trusted relationships, and his approach to influencing students.

Original Publication Citation

"Traeger Pellet Grills: Cooking Up The Competition", Ivey, Page 7, Ivey Publishing, London, Ontario, 2020.

BYU ScholarsArchive Citation

Greathead, Simon, "Traeger Pellet Grills: Cooking up the Competition" (2020). Faculty Publications. 8728.
https://scholarsarchive.byu.edu/facpub/8728

Document Type

Peer-Reviewed Article

Publication Date

2020

Publisher

Ivey Publishing

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Assistant Professor

Copyright Use Information

https://lib.byu.edu/about/copyright/