Keywords

nursery marketing strategy, SWOT & market research, marketing mix application

Abstract

Basic marketing concepts can be useful for forest and conservation nurseries especially as they transition into self-sustaining financial situations. These basic marketing concepts include marketing orientation, marketing plan development, market research, target marketing, SWOT analysis, marketing mix, promotional mix, and advertising mix. These concepts are explained and applied to forest and conservation nurseries.

Original Publication Citation

Hill, Brian J. 1995. “Basic Marketing Concepts for Forest and Conservation Nurseries.” In Thomas D. Landis and Bert Cregg (technical coordinators) National Proceedings: Forest and Conservation Nursery Associations 1995, General Technical Report PNW-GTR-365. Portland, Oregon: Pacific Northwest Research Station, Forest Service, United States Department of Agriculture.