The Determinants of Student Performance in a University Marketing Class

Keywords

education, business, marketing, pedagogy, undergraduate, learning, classroom success

Abstract

At a large private university, 835 undergraduate students completed a 110-question survey pertaining to an introduction to marketing class. The explanatory factors included are chosen to cover those studied in past literature as well as new pedagogical innovation variables. To test the determinants of student achievement we perform univariate and multivariate analyses to include quantile regressions on the 10th and 90th percentiles. The primary research objective is to provide students and instructors information on components that are most significant to learning and course outcomes. Our study allows students and instructors to give focused efforts on the factors that provide the greatest marginal benefit for student learning and outcome in an introductory university marketing class.

Original Publication Citation

"Brau, J.C., Brau, R.I, Owen, S., & Swenson, M.J. (2016) The Determinants of Student Performance in a University Marketing Class, Business Education Innovation Journal 8(2), 21-31,"

Document Type

Peer-Reviewed Article

Publication Date

2016

Publisher

Business Education Innovation Journal

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Assistant Professor

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