Shipping Surcharges and LSQ: Pricing the Last Mile
Keywords
logistics service quality, online retailing, price partitioning, shipping surcharges
Abstract
Pricing the shipping surcharge is a major strategic decision for online retailers, and free shipping promotions are becoming more common among online retailers. The purpose of this research is to examine the effect of last mile pricing strategies on customer attraction and retention in the hypercompetitive online retailing industry. Specifically, this paper investigates the effect of partitioning the shipping surcharge on consumer logistics service quality (LSQ) perceptions and, in turn, purchase behavior.
Original Publication Citation
Barker, J. & Brau, R.I. (2020) Shipping Surcharges and LSQ: Pricing the Last Mile, International Journal of Physical Distribution and Logistics Management, 50(6), 667- 691. https://doi.org/10.1108/IJPDLM-09-2019-0292
BYU ScholarsArchive Citation
Barker, Jordan M. and Brau, Rebekah I., "Shipping Surcharges and LSQ: Pricing the Last Mile" (2020). Faculty Publications. 8670.
https://scholarsarchive.byu.edu/facpub/8670
Document Type
Peer-Reviewed Article
Publication Date
2020
Publisher
International Journal of Physical Distribution and Logistics Management
Language
English
College
Marriott School of Business
Department
Marketing
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