Models of Customer Co-Production for International Service Offerings
Keywords
WTO, GATS, service co-production, service exports, unified service theory
Abstract
Much has been written about the manifestations and managerial implications of customer co-production in service offerings. However, there have been relatively few references to issues of co-production in international service environments. Co-production is very relevant in international environments because of the requirements for interaction between producers and consumers, which interaction spans international borders and national cultures. The purpose of this paper is to apply an established theory of co-production, the Unified Service Theory (UST), to the international service context. This provides the authors with structured models for conceptualizing the co-productive nature of international service offerings and assessing-related managerial implications.
Original Publication Citation
Sampson, Scott E., and R. Bruce Money (2015), “Modes of Customer Co-production for International Service Offerings,” Journal of Service Management, 26 (4), 625-647.
BYU ScholarsArchive Citation
Sampson, Scott E. and Money, Bruce, "Models of Customer Co-Production for International Service Offerings" (2015). Faculty Publications. 8615.
https://scholarsarchive.byu.edu/facpub/8615
Document Type
Peer-Reviewed Article
Publication Date
2015
Publisher
Journal of Service Management
Language
English
College
Marriott School of Business
Department
Marketing
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