Effect of Star Power on NBA All-Star Game TV Audience
Keywords
star power, fan attachment, TV viewership
Abstract
Data from 16 years of NBA All-Star Games shows star power has two components. First, fans are drawn to live games featuring players whose current play is at a historically high skill level. Second, fans display attachment based on geographical proximity to a team, local superstar recognition, and team success. All-Star games are exhibitions with a roster of different levels of high skill level and attachment, while competitive games have these effects confounded and star players are sparse. The analysis uses a dynamic panel data model to account for differences in viewing between 56 Nielsen TV markets.
Original Publication Citation
Grimshaw, Scott D. and Jeffrey S. Larson (2021), “Effect of Star Power on NBA All-Star Game TV Audience,” Journal of Sports Economics, 22 (2), 139-163.
BYU ScholarsArchive Citation
Grimshaw, Scott D. and Larson, Jeffrey S., "Effect of Star Power on NBA All-Star Game TV Audience" (2021). Faculty Publications. 8569.
https://scholarsarchive.byu.edu/facpub/8569
Document Type
Peer-Reviewed Article
Publication Date
2021
Publisher
Journal of Sports Economics
Language
English
College
Marriott School of Business
Department
Marketing
Copyright Use Information
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