Intergenerational Hybrids: Spillbacks, Spillforwards, and Adapting to Technology Discontinuities

Keywords

uncertainty, technology discontinuities, organizational adaptation, knowledge recombination, innovation

Abstract

During technological discontinuities, incumbents frequently develop hybrids of competing technical generations. Although some prior work implies that such intergenerational hybrids may be the result of organizational dysfunction, we propose that in some cases hybrids may be sophisticated learning tools that shape organizational adaptation to a technological discontinuity. In this paper, we suggest two mechanisms through which intergenerational hybrids may affect organizational adaptation: spillbacks and spillforwards. In an empirical test among the population of automobile carburetor manufacturers during a technological discontinuity, we observe that organizations developing intergenerational hybrids capture spillback benefits—knowledge spillovers from an emerging technology generation to the current generation. Furthermore, we find that these same organizations also capture spillforwards—spillover benefits from developing higher-performing intergenerational hybrids that improve their product performance in the future technology generation. These results suggest that intergenerational hybrids may be stepping-stones for organizations to learn about and adapt to technology discontinuities.

Original Publication Citation

Nathan R. Furr and Daniel C. Snow, 2015. “Inter-Generational Hybrids: Spillbacks, Spillforwards, and Surviving Technology Discontinuities.” Organization Science 26 (2), 475–493.

Document Type

Peer-Reviewed Article

Publication Date

2015

Publisher

Organization Science

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Associate Professor

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