Grasping the Grounded Nature of Mental Simulation

Authors

Ryan S. Elder, Brigham Young UniversityFollow
Aradhna Krishna, University of Michigan - Ann Arbor

Keywords

mental simulation, grounded cognition, motor simulation

Abstract

“Mental simulation”—interacting mentally with an object—is an important part of our daily interactions.  We review literature that provides evidence that humans mentally simulate automatically in preparation for object interactions.  We also discuss our research showing how simple object orientation can change mental simulation and thus purchase intention.  This review should provide practitioners and curious intellectuals a primer for understanding this fascinating area of human thought.

Original Publication Citation

Elder, Ryan S. & Aradhna Krishna (2014), “Grasping the Grounded Nature of Mental Simulation,” In-Mind Magazine.

BYU ScholarsArchive Citation

Elder, Ryan S. and Krishna, Aradhna, "Grasping the Grounded Nature of Mental Simulation" (2014). Faculty Publications. 8441.
https://scholarsarchive.byu.edu/facpub/8441

Document Type

Peer-Reviewed Article

Publication Date

2014

Publisher

In-Mind Magazine

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Full Professor

Copyright Use Information

https://lib.byu.edu/about/copyright/