Satiation from Sensory Stimulation: Evaluating Foods Decreases Enjoyment of Similar Foods

Keywords

satiation, sensory simulation, sensory-specific satiety, hedonic consumption

Abstract

We demonstrate in two studies that people get more satiated on a food after repeatedly rating or choosing among similar foods shown in pictures. Repeated evaluations of food apparently have an effect similar to actual consumption—decreased enjoyment of foods that share a similar taste characteristic (i.e., sensory-specific satiety). We provide mediation evidence to show that satiation manifests because considering a food engenders spontaneous simulations of the taste of that food item, which by itself is enough to produce satiation. These findings establish sensory simulations as an important mechanism underlying satiation, and provide behavioral evidence that simple evaluations can produce sensory-specific satiety.

Original Publication Citation

Larson, Jeffrey, Joseph P. Redden, & Ryan S. Elder (2014), “Satiation from Sensory Simulation: Evaluating Foods Decreases Enjoyment of Similar Foods,” Journal of Consumer Psychology, 24(2), 188-94.

Document Type

Peer-Reviewed Article

Publication Date

2014

Publisher

Journal of Marketing Research

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Full Professor

Link to Full Text

Share

COinS